marketing personas

Introduction to Using Personas for Online Advertising

/

Personas are fictitious people representing real customer groups, i.e., different types (e.g., most valuable, most loyal, most responsive – or the least valuable, etc.). Most typically, personas are presented to decision makers as persona profiles, i.e., narrative representations of different kinds of users belonging to a particular demographic, behavior, and/or attitude involved in using a […]

Introduction to Using Personas for Online Advertising Read More »

Resources about the book, Data-Driven Personas

/

Several resources about the book, Data-Driven Personas, are available! The book … Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon. Associated Resources The website … Data-Driven Personas http://www.data-drivenpersonas.com The infographic … Data-Driven Persona Book Infographic http://www.bernardjjansen.com/uploads/2/4/1/8/24188166/data-driven_personas_book_infographic.pdf The

Resources about the book, Data-Driven Personas Read More »

Introduction to Data-Driven Personas Book by Kathleen Guan (co-author)

/

Hey!, check out this great YouTube video introduction to the book, Data-Driven Personas, by Kat Guan! Kathleen Guan is a research consultant and founder of KWG Global, a research consultancy dedicated to bridging academia and industry. She has a Bachelor of Science in Foreign Service in International Law from Georgetown University, and research training in

Introduction to Data-Driven Personas Book by Kathleen Guan (co-author) Read More »

Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development

/

Data-Driven Personas are algorithmically created from user behavioral and demographic data. These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.

Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development Read More »

3 Step Process for Deploying Data-Driven Personas in Your Organization

/

Data-driven personas are algorithmically created from user behavioral and demographic data. They can be a valuable tool in an organization for communication across divisions to get a consistent user understanding. However, we hear from many clients that deploying personas within an organization can be challenging. So, how do you deploy data-driven personas in an organization to

3 Step Process for Deploying Data-Driven Personas in Your Organization Read More »

Scroll to Top