Following the proliferation of personified big data and data science algorithms, data-driven user personas (DDPs) are becoming more common in persona design. However, the DDP templates are seemingly diverse and fragmented, prompting a need for a synthesis of the information included in these personas. In this research, led by Joni Salminen, analyzing 31 templates for […]
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas provide a vivid way for businesses to understand their customer segments, including customer needs. Personas afford this by representing information, such as demographics, interests and pain points etc., of the customer based on, hopefully, real market research data. Personas
Comparing and Contrasting 12 Persona Templates Read More »
This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. What Are Buyer Personas? Buyer personas, also known as marketing personas, can be defined as a general profile of your typical (or ideal) consumer. Buyer personas are based
How to Create a Buyer Persona with the HubSpot Persona Tool Read More »
