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Buyer Personas eCommerce Personas Persona Analytics Persona Creation Use of Personas

Ecommerce Personas: Creating personas for ecommerce

Why should you develop ecommerce personas?

The main reason is that not everyone in your market reach might be your potential customers. Because of this, ecommerce personas can help reach your actual potential customers!

So, before you step out with your marketing plans and campaigns, it is important to identify the target customer group you are trying to reach – these are usually your most high-valued customers or customers that you want to reach with a new product.