How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising
This research, led by Joni Salminen, explores the value of personas for supporting professional advertisers designing social media advertising.
ecommerce customer persona
How can I use a persona for advertising?
Advertising is often considered to have four main functions: (a) targeting, i.e., selecting whom the marketing messages are sent to, (b) message creation, i.e., copywriting, which referes to creating ads and other marketing communications that are customized for the selected target group(s), (c) channel selection, i.e., deciding which mediums to use in order to reach
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