The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Note: For a complete overview of Google Analytics persona creation methods, see Persona Creation Using Google Analytics: Summary of Methods To continue with our discussion from Personas with Segment Analytics (Part 1), to perform a persona inspired segmentation using your […]
Personas with Segment Analytics (Part 2) Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Web analytics is the collecting and analysis of data for optimizing an online process. Segmentation. or segment analytics, is an approach of dividing customers into groups based on different characteristics. The resulting segments are composed of consumers who will respond
Personas with Segment Analytics (Part 1) Read More »
1) Define target market by industry (x), country (y), and size 2) Find out the job titles (z) in these companies that make decisions about buying 3) For each of the x * y * z = n segments, locate 5-10 people to interview 4) Conduct the interviews 5) Analyze the interviews for key pain
How to Create Personas – In Less Than 100 Words Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. Here is an example of an APG persona. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty
APG: A Data-Intensive Persona System Read More »
Typically, when a product is undergoing its design/redesign stages. The people involved in the designing stage can benefit if they can know what’s in the mind of their targeted customers, such as: Who are they? Where are they from? What are they looking for? What are their goals? This situation is where personas come in
APG for persona creation Read More »
Personas are human like descriptions of customer segments. Just like customer segments, you can use the persona technique to divide your overall market into smaller subset that you can then examine individually. In practice, the best way of using personas for customer segmentation is to apply a technique of data-driven persona creation, such as automatic
How can I use a persona for customer segmentation? Read More »
Personas and market segments are highly similar in the sense that they both are based on real data about the customers. However, the main difference is that personas individualize that data in a representation that has a name, face, and human attributes. In conclusion: Personas = human like representations of customer groups Market segments =
How are personas and market segments different? Read More »
