This goal of this comprehensive guide is to go through “all you need to know” about personas. This includes addressing the following questions: (1) What is a persona? (2) Why should I use personas? (3) Who should use personas? (4) How should I use personas?
We consider different job roles when giving examples, including those of Sales Vice President (with the goal: Drive more sales), Marketing Executive (Goal: Optimize your marketing spend), Product Development Manager (Goal: Enhance product development efforts), and Content Creator (Goal: Create more appealing content), and discuss how personas can help with the goals of these job roles.
Without further ado, let us get started…