In research led by Soon-gyo Jung, we develop a method for assigning demographically appropriate names to data-driven entities, such as personas, chatbots, and virtual agents. The value of this method is removing the time-consuming human effort in this task.
All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities Read More »
In research led by Kathleen Guan, practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market
This research, led by Joni Salminen, explores the value of personas for supporting professional advertisers designing social media advertising.
The APG Team and collaborators have been pushing, perhaps defining, the field of data-driven personas with host of research articles published so far in 2020. We provide the articles and please reach out if interested in collaboration or if you have questions about specific research. Would be great to hear from you!
APG Data-Driven Persona Research Published 2020 Read More »
In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications, which are highly
How suitable are artificially generated facial pictures in data-driven personas? Read More »
The data-driven persona approach is a communicative design technique for understanding users.
APG Wins Innovation of the Year 2020 The Qatar Foundation EMPOWERING INNOVATION 2020 Virtual Awards Ceremony and Innovation Showcase was held (virtually) 14-15 October in Doha, Qatar. As mentioned by Dr. Richard O’ Kennedy, VP QF RDI, “Innovation is an absolute necessity in achieving national and global sustainability developmental goals. It is vital for
APG Wins Qatar Foundation Innovation of the Year 2020 Award !!! Read More »
