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Buyer Personas Personas Use of Personas

User Personas and Facebook Ad Campaigns

This is a joint article with our team and Alina Zahid from Storyteller’s Saga.

Customer satisfaction is at the heart of every business. However, with the constant change in trends and with the steadfast competition, it can become strenuous to devise a strategy that does that for you.

Of course, you can delve into reports to track the data and insights. However, none of that will truly help if you do not begin with the first step of understanding who your customer is.

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A/B Testing Personas Personas

A/B Testing Personas: Using Data-Driven Personas for A/B Testing

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
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A/B Testing Personas: Using Data-Driven Personas for A/B Testing
A/B Testing Personas: Using Data-Driven Personas for A/B Testing

Once we have created a data-driven personas using the persona creation process, we can then test to determine which of these personas give us better results. We can analyze these results and decide which of our personas should be given more importance while making decisions for design, product improvement, online advertising, design use cases, etc. This is where A/B test comes in handy.

What is A/B testing?

In simple terms. A/B testing is comparing the results of two plans, courses of action, ads, interfaces, or whatever. A/B testing is a user experience research methodology generally used by e-commerce companies to increase their open click rates/site traffic by conducting experiments and making changes based on the outcome of the test.

A/B Testing
A/B Testing Personas: Using Data-Driven Personas for A/B Testing