In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.
Here some of the APG team’s research articles about data-driven personas profiles and persona templates. Check ’em out!
Salminen, J., Santos, J., Jung, S. G., Eslami, M. and Jansen, B. J. (2020) Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas. International Journal of Human-Computer Interaction, 36(8), 788-800.
Jung, S.G., Salminen, J., and Jansen, B. J. (2021) All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p. 4034-4042.
Guan, K.W., Salminen, J., Nielsen, L., Jung, S.G., and Jansen, B. J. (2021) Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p, 4446-4455.
Salminen, J., Rao, R.G., Jung, S.G., Chowdury, S.A., and Jansen, B. J. (2020) Enriching Social Media Personas with Personality Traits: A Deep Learning Approach Using the Big Five Classes. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 101-120.
Salminen, J., Guan, K., Nielsen, L., Jung, S.G., and Jansen, B. J. (2020) A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 125-144.
Salminen, J., Jung, S.G., Chowdhury. S., and Jansen, B. J. (2020) Analyzing Demographic Bias in Artificially Generated Facial Pictures. ACM CHI Conference on Human Factors in Computing Systems (CHI’20) (Extended Abstract), Honolulu, HI, USA. 25–30 April, 1-8.
Salminen, J., Froneman, W., Jung, S.G., Chowdhury. S., and Jansen, B. J. (2020) The Ethics of Data-Driven Personas. ACM CHI Conference on Human Factors in Computing Systems (CHI’20) (Extended Abstract), Honolulu, HI, USA. 25–30 April, 1-9.
Salminen, J., Jung, S.G., Santos, J., Chowdhury. S. G, and Jansen, B. J. (2020) The Effect of Experience on Persona Perceptions. ACM CHI Conference on Human Factors in Computing Systems (CHI’20) (Extended Abstract), Honolulu, HI, USA. 25–30 April. 1-9.
For the complete persona research articles from the APG Team, please visit our Persona Research from The APG Team page.
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