In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.
Here some of the APG team’s research articles about data-driven personas and persona evaluation. Check ’em out!
Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2020) Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals’ Perceptions of Personas. International Journal of Human-Computer Studies, (141), Article 102437.
Salminen, J., Jung, S.G., Chowdhury, S. Şengün, S., and Jansen, B. J. (2020) Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task. ACM CHI Conference on Human Factors in Computing Systems (CHI’20), Honolulu, HI, USA. 25–30 April, 1-13.
Salminen, J., Liu, Y.H., Şengün, S., Santos, J., Jung, S.G., and Jansen, B. J. (2020) The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces. ACM Conference on Intelligent User Interfaces (IUI 2020), Cagliari, Italy. 17-20 March, 357–368.
Salminen, J., Nagpal, M., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2019) Confusion Prediction from Eye-Tracking Data: Experiments with Machine Learning. 9th International Conference on Information Systems and Technologies (ICIST 2019), Cairo, Egypt. 24–26 March. Article No. 5.
Salminen, J., Kwak, H., Santos, J. M., Jung, S.G., An, J., and Jansen, B. J. (2018) Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montréal, Canada, 21-26 April, LBW075.
Salminen, J., Jung, S.G., An, J., Kwak, H., and Jansen, B. J. (2018) Findings of a User Study of Automatically Generated Personas. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montréal, Canada, 21-26 April, LBW097.
Salminen, J., Jansen, B. J., An, J., Jung, S.G., Nielsen, L., and Kwak, H. (2018) Fixation and Confusion – Investigating Eye-tracking Participants’ Exposure to Information in Personas. ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018), New Brunswick, New Jersey, USA, 11-15 March.
Nielsen, L., Jung, S.G., An, J., Salminen, J., Kwak, H., and Jansen, B. J., (2017) Who are your users?: comparing media professionals’ preconception of users to data-driven personas. In Proceedings of the 29th Australian Conference on Computer-Human Interaction (OZCHI ’17), Brisbane, Australia, p. 602-606. 28 Nov.-1 Dec.
For the complete persona research articles from the APG Team, please visit our Persona Research from The APG Team page.
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