What are Personas and Why Use Them?
Personas are fictional characters or ‘profiles’ that portray a certain type of customer or user.
The development of a persona should go beyond just providing background information on the organization’s ideal customers. The persona profile should also include other features, such as current behaviors the persona exihibits as well as goals and expectations. A detailed persona can help identify the right target audience, but more importantly, it forces the consideration of the user in the design and implementation of a product.