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Persona Creation Personas

How to create a persona?

There are many persona development methodologies. Yer, persona creation tends to involve five general steps, which are:

  • Identify: Categorize the population of customers, users, or audience members
  • Collect: Gather data about the identified populations specifically concerning behaviors (or goals, pain points, etc.) and demographics. (Data can be gathered through persona interviews or automatically.)
  • Segment: Group the population into unique segments based on unique behaviors, goals, pain points, etc.
  • Generate: Produce identifiable complete segments with combined behavioral and demographic data
  • Enrich: Augment each complete segment with individual characteristics, such as photo, name, etc. to create a complete persona profile for each segment. The set of persona profiles that represents the population is the end product of the process.

Read our persona research for more in-depth knowledge on persona development. 

Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and Jansen, B. J.  (2017) Persona Generation from Aggregated Social Media Data. ACM Conference Extended Abstracts on Human Factors in Computing Systems 2017 (CHI2017). Denver, Colorado. p. 1748-1755. 6-11 May

By Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.

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