Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods Approaches.
In research led by Soon-gyo Jung, we develop a method for assigning demographically appropriate names to data-driven entities, such as personas, chatbots, and virtual agents. The value of this method is removing the time-consuming human effort in this task.
All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities Read More »
Hi! Need your creative side input! The APG Team’s book on data-driven personas is soon to be published. We need to select a cover. Would be great to get your input on a selection. Quick survey here! https://forms.gle/9sG6vDo4zzVFxD72A Thanks! The APG Team!
Cover for Data-Driven Personas Book Read More »
In research led by Kathleen Guan, practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market
We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. Coming soon! (i.e., early 2021) The book has 596 cites to prior persona research and 341 unique references making
Data-Driven Persona Book: 596 Cites to Prior Persona Work Read More »
Beginning January 2021, the APG Team is leading a digital privacy project funded via a research award from Facebook. We thank the researchers at Facebook for their interest in and support of this project.
Employing Persona Analytics A virtual learning course by Dr. Jim Jansen & Dr. Joni Salminen & MSc. Soon-gyo Jung Qatar Computing Research Institute, Hamad Bin Khalifa University This is graduate level and professional course for learning modern approaches of persona analytics for enhanced understanding of customers, users, and audiences. Problem-based and case-study learning. Textbook and
Employing Persona Analytics – A virtual learning course Read More »
