Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.

3 Step Process for Deploying Data-Driven Personas in Your Organization

/

Data-driven personas are algorithmically created from user behavioral and demographic data. They can be a valuable tool in an organization for communication across divisions to get a consistent user understanding. However, we hear from many clients that deploying personas within an organization can be challenging. So, how do you deploy data-driven personas in an organization to […]

3 Step Process for Deploying Data-Driven Personas in Your Organization Read More »

MIT Tech Review Article About APG: Making better decisions with big data personas

/

Nice write up about persona analytics, as created by APG, in MIT Technology Review! How personas and data work together With increasing analytics data, personas can now be generated using big data and algorithmic approaches. This integration of personas and analytics offers impactful opportunities to shift personas from flat files of data presentation to interactive

MIT Tech Review Article About APG: Making better decisions with big data personas Read More »

Elements of a Persona Profile

/

Persona and Persona Profile A persona is a humanized representation of a user segment, audience segment, or customer segment. The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept. The persona

Elements of a Persona Profile Read More »

Use Cases for Interactive Persona Analytics Systems

/

The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer

Use Cases for Interactive Persona Analytics Systems Read More »

The book, Data-Driven Personas

/

Our book on “Data-Driven Personas” is now available. Authored by Dr. Jim Jansen, Joni Salminen, Soon-gyo Jung of QCRI & Kathleen Guan of UCL You can get your copy of the book via Morgan & Claypool Publishers Or through Amazon Data-Driven Personas Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J.

The book, Data-Driven Personas Read More »

Scroll to Top