2022

Personas for your non-customers – the Edge, the Refuse, and Unknown non-customers

/

Personas can be a force multiplier in reaching your three categories of non-customers – the Edge Non-customers, the Refuse Non-customers, and Unknown Non-customers. Algorithmically-Generated Personas are great for humanized representation of your existing customers presented in understandable chunks of information. These data-driven personas are great for team communication while creating content and designing systems, along […]

Personas for your non-customers – the Edge, the Refuse, and Unknown non-customers Read More »

Ideas for Persona Research Using Quantitative User Analytics

/

What Are Personas and Why Should We Care? Personas, commonly applied in human-computer interaction (HCI) (Cooper, 1999), design (Aoyama, 2007), and business domains such as marketing and sales (Salminen et al., 2018), are fictional depictions of end-users, patients, customers, or other groups of interest (Cooper, 1999). Personas are cited to have many benefits, at least

Ideas for Persona Research Using Quantitative User Analytics Read More »

Qualitative Personas: Strengths and Weaknesses

/

Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. In this post, we describe the Qualitative method and discuss the strengths and weaknesses of this methodology for persona development.

Qualitative Personas: Strengths and Weaknesses Read More »

Creating More Personas Improves Representation of Demographically Diverse Populations: Implications Towards Interactive Persona Systems

/

Personas represent distinct user types. However, while online user data can be demographically and behaviorally heterogeneous, most studies generate less than ten personas, regardless of how heterogeneous the data is. Because all persona creation efforts need to assign a number of personas to create, assigning this number evokes a fundamental question, How many personas to

Creating More Personas Improves Representation of Demographically Diverse Populations: Implications Towards Interactive Persona Systems Read More »

Intentionally Biasing User Representation?: Investigating the Pros and Cons of Removing Toxic Quotes from Social Media Personas

/

Algorithmically generated personas can help organizations understand their social media audiences. However, when using algorithms to create personas from social media user data, the resulting personas may contain toxic quotes that negatively affect content creators’ perceptions of the personas. To address this issue, we have implemented toxicity detection in an algorithmic persona generation system capable

Intentionally Biasing User Representation?: Investigating the Pros and Cons of Removing Toxic Quotes from Social Media Personas Read More »

Persona Preparedness: A Survey Instrument for Measuring the Organizational Readiness for Deploying Personas

/

Organizational user-centric design is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations

Persona Preparedness: A Survey Instrument for Measuring the Organizational Readiness for Deploying Personas Read More »

Scroll to Top