In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and advertising. Check ’em out! Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How […]
Data-Driven Personas and Advertising Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here are three of the APG team’s research journal articles (published late 2020 and early 2021) on persona research. Check ’em out! Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G.,
Persona Analytics Research Journal Articles from the APG Team Read More »
Personas for Your Core Segments Organizations often create personas for enhancing customer understanding concerning products and services, including primary and secondary personas (i.e., primary personas are key target segment; secondary personas are customers that are not represented by the primary persona. Secondary personas are still customers but lower down the list). Persona analytics is great
Data-Driven Anti-Personas and Why You Need Them Read More »
One sometimes read calls, for a variety of reasons, to remove demographics from personas. These claims are rarely based on empirically grounded research or analysis. In truth, persona demographics can be essential for the effective use of personas. Persona Demographics are Important One clear example of the importance of persona demographics is Look Alike Analysis.
Persona Demographics Do Matter – Use Them in the Profiles! Read More »
Data-Driven Personas are algorithmically created from user behavioral and demographic data. These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.
Data-driven personas are algorithmically created from user behavioral and demographic data. They can be a valuable tool in an organization for communication across divisions to get a consistent user understanding. However, we hear from many clients that deploying personas within an organization can be challenging. So, how do you deploy data-driven personas in an organization to
3 Step Process for Deploying Data-Driven Personas in Your Organization Read More »
Nice write up about persona analytics, as created by APG, in MIT Technology Review! How personas and data work together With increasing analytics data, personas can now be generated using big data and algorithmic approaches. This integration of personas and analytics offers impactful opportunities to shift personas from flat files of data presentation to interactive
MIT Tech Review Article About APG: Making better decisions with big data personas Read More »
