May 2021

Resources about the book, Data-Driven Personas

Jim Jansen / May 14, 2021

Several resources about the book, Data-Driven Personas, are available! The book … Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon. Associated Resources The website … Data-Driven Personas http://www.data-drivenpersonas.com The infographic … Data-Driven Persona Book Infographic http://www.bernardjjansen.com/uploads/2/4/1/8/24188166/data-driven_personas_book_infographic.pdf The […]

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Nine Things People Get Wrong About Personas

Joni Salminen / May 10, 2021

Without further ado, here are nine things that people often get wrong about personas (based on our experience): Personas are not based on real data. WRONG! This misconception stems from the era when personas were predominantly created based on interviews. The thing is, interviews are also real data. But, nonetheless, the argument was that since

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No Persona is Average: The Problem with Mean-Centered Personas

Joni Salminen / May 10, 2021

The problem with mean-centered personas (i.e., those that describe average, typical users) is the general problem with the mean: if half of your users are right-handed and half are left-handed, should your persona be middle-handed?

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The two (most distinct) definitions of personas

Joni Salminen / May 10, 2021

People sometimes struggle to understand what we mean by personas. This is because there are two alternative definitions to personas. This blog posts explains each of these definitions. The Social Psychology Definition of Personas A persona can refer to public image, public identity, self-representation, or impression management. That is, a persona is how one wants themselves

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Using the book Data-Driven Personas for Teaching

Jim Jansen / May 2, 2021

Hi, Professor! Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester? Consider using the book Data-Driven Personas in your course. There are MANY advantages to using this book for your course!

Resources about the book, Data-Driven Personas

Nine Things People Get Wrong About Personas

No Persona is Average: The Problem with Mean-Centered Personas

The two (most distinct) definitions of personas

Using the book Data-Driven Personas for Teaching

Data-Driven Personas Kindle Edition