In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points. Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to […]
Pain Points and Personas Read More »
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods.
Data-Driven Personas, Synthesis Lectures on Human-Centered Informatics Read More »
If you are a marketer who has grown tired of routinely targeted marketing messages or if you are simply looking for a way to boost your brand awareness and try something new for your marketing strategy, then read on! Influencers may be for you! If you are an influencer or want to be one, then
The What, Why, and How of Influencers and Personas! Read More »
We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. Here’s how it all began!
Data-Driven Persona Book: APG – How it all began! Read More »
Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods Approaches.
In research led by Soon-gyo Jung, we develop a method for assigning demographically appropriate names to data-driven entities, such as personas, chatbots, and virtual agents. The value of this method is removing the time-consuming human effort in this task.
All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities Read More »
Hi! Need your creative side input! The APG Team’s book on data-driven personas is soon to be published. We need to select a cover. Would be great to get your input on a selection. Quick survey here! https://forms.gle/9sG6vDo4zzVFxD72A Thanks! The APG Team!
Cover for Data-Driven Personas Book Read More »
