APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible
As such, APG can do things like switch views. Instead of showing personas and their products, APG can show products and the associated personas. To see some of the product-to-personas features of APG personas, check out this infographic.
APG Persona Products Feature Infographic
APG personas! Better personas! Better decisions! Better results!
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See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.