The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– In this article, we will be explaining how we determine the age of a data-driven persona. To get a comprehensive understanding of this process, we will take you through a gist of how the APG system creates a persona profile […]
How APG Assigns an Age to a Data-Driven Persona Read More »
Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or known best practices. To
A Literature Review of Quantitative Persona Creation Read More »
Personas are a well-known technique in human-computer interaction. However, there is a lack of rigorous empirical research evaluating personas relative to other methods. In this 34-participant experiment, my colleagues and I compare a persona system and an analytics system, both using identical user data, for efficiency and effectiveness for a user identification task. Results show
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– If you ever thought how the APG system assigns a name to a data-driven persona, you’ve come to the right place. Since personas are representations of a typical user segment for a product’s current customer base, the persona needs a
How APG Assigns a Name to a Data-Driven Persona Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas are an effective way to target a specific customer base, since we have a better understanding of who that customer base is and what those customers want, need, or desire. In other words, personas provide a means to empathize
Personas and Empathy Mapping for Understanding Customers and Users Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.) In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas. For this, we need to
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: Persona-driven search engine optimization (SEO), Part 1 by Jaad Mohammed. Read Part 2. Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by raising the visibility of a website
SEO Personas: Persona-driven search engine optimization (SEO), Part 1 Read More »
