Persona creation and application deals with creating personas based on data (i.e., data-driven personas) and then applying them in organizational use cases, e.g., marketing a business. The process typically involves four main steps: 1. data collection — we collect the data about users or customers 2. persona creation — we created personas from this data […]
How can Gen AI help in persona creation and application? Read More »
Disclaimer: Open AI’s GPT3 (davinci-003) was used for generating parts of this blog post. Text was generated, then edited and verified for factual mistakes by a human experienced in the domain in question. In this post, we address three pertinent questions in AI personas, also known as AI-generated personas. We define them and discuss their
What Is an AI-generated Persona? Read More »
Personas are fictitious people representing real customer groups, i.e., different types (e.g., most valuable, most loyal, most responsive – or the least valuable, etc.). Most typically, personas are presented to decision makers as persona profiles, i.e., narrative representations of different kinds of users belonging to a particular demographic, behavior, and/or attitude involved in using a
Introduction to Using Personas for Online Advertising Read More »
This post will explore some central ideas on bridging the divide between personas and intelligent systems in the context of online advertising. The current state-of-the-art persona systems are interactive, but they are not intelligent. Hence, the goal is to move from interactive persona systems to intelligent persona systems — “intelligent” includes interactive by definition but
Merging Intelligent Systems and Personas for Online Advertising Read More »
Data-driven personas are considered a novel contribution to the field of human-computer. A data-driven persona represents a group of technology users as a fictional person. Different types of users’ data can be retrieved from social media platforms (e.g., Facebook, YouTube), digital analytics services (e.g., Adobe Analytics, Google Analytics), or CRM data. Then, state-of-the-art data-driven persona
Data-driven Personas: Advantages, Challenges, and Strategies to Address Challenges Read More »
Artificial intelligence (AI) personas are virtual representations of intelligent machines designed to communicate with humans. These AI personas have become increasingly common in the media, as they offer a unique way for people to interact with AI technology, service, content, and platform. This panel explores the concept of AI personas and their use in the
AI Personas in the Media Read More »
One of the main challenges in creating personas is deciding “where to draw the line”, i.e., making judgment calls of what information to include into the persona profiles and how many personas to create. Ideally, we’d include all the information that the eventual persona users need and nothing else. Ideally, we’d create as many personas
There Will Always Be Subpersonas Read More »
