In this post, we list some of the many ways to use a persona. This list considers mostly business cases for personas. Brand Discovery: Uncover how your core customers feel about your product or service and how they rationalize the purchase decision. Channel and Offering Alignment: Align every piece of offerings and marketing activity to […]
How to use a persona? 13 persona use cases listed Read More »
What are personas? If you’re trying to sell your product or services and you’re having difficulty in attracting your customers, then creating buyer personas can be useful. A persona is simply an imaginary representation of your customers whom you want to reach out.
How to Create Personas? Typical Methods for Creating Buyer Personas Read More »
Creating Personas from Data At Qatar Computing Research Institute, our persona team has developed a system for automatic persona generation (APG). The demo of this persona system is available online, and we have also posted about the various benefits of data-driven personas. As a part of our persona research, we are interested in the information
How to Create Personas? A List of Common Interview Questions Read More »
