Automatic Persona Generator

Digitali Speaking Podcast #04: Data loving geeks will love listening to this episode!

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Here it is folks, the much awaited episode of Digitali Speaking with Jim Jansen from QCRI. Digitali Speaking is produced by Ali Sikandar. Joni Salminen Soon-gyo Jung _____ Links Web browsers: https://bit.ly/3jujRV0 Apple podcast: https://apple.co/3hKCHHk Spotify: https://spoti.fi/2QypRQq ______ Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better […]

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Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

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In this research, we propose a novel approach for isolating customer segments using online customer data for products that are distributed via online social media platforms. We use non-negative matrix factorization to first identify behavioral customer segments and then to identify demographic customer segments. We employ a methodology for linking the two segments to present

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Research Concerning: Are Personas Done? Evaluating their usefulness in the age of digital analytics

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In this research led by Joni Salminen, we conceptually examine the use of personas in an age of large-scale online analytics data. Based on the criticism and benefits outlined in prior work and by practitioners working with online data, we formulate the major arguments for and against the use of personas given real-time online analytics

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