what are the three types of segments you can create in hubspot?

Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

In this research, we propose a novel approach for isolating customer segments using online customer data for products that are distributed via online social media platforms. We use non-negative matrix factorization to first identify behavioral customer segments and then to identify demographic customer segments. We employ a methodology for linking the two segments to present […]

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How to create a persona?

There are many persona development methodologies. Yer, persona creation tends to involve five general steps, which are: Identify: Categorize the population of customers, users, or audience members Collect: Gather data about the identified populations specifically concerning behaviors (or goals, pain points, etc.) and demographics. (Data can be gathered through persona interviews or automatically.) Segment: Group

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