with this post, I want to draw your attention to one important thing:
personas, without ‘x’, are useless.
What does ‘x’ mean? The ‘x’ is the thing or activity you couple personas with.
If you just create personas, but don’t use them with a scenario, goal, or mission, they are useless. You have then achieved so-called desk-drawer personas; nice to look at, but utterly useless to the company you’re working with.
Therefore, the recipe to success with personas is:
personas + x,
where x =