usefulness

Artificial and Real Images

How suitable are artificially generated facial pictures in data-driven personas?

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly …

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Are personas actually useful?

I hear this question a lot. It’s kind of an annoying question, like asking: “is analytics useful?”, or “is marketing useful?”. Or, most importantly: “Is customer understanding useful?” Personas are just a tool. It’s their use that creates (or doesn’t create) the value, just like with analytics or marketing.

How can I use a persona for advertising?

Advertising is often considered to have four main functions: (a) targeting, i.e., selecting whom the marketing messages are sent to, (b) message creation, i.e., copywriting, which referes to creating ads and other marketing communications that are customized for the selected target group(s), (c) channel selection, i.e., deciding which mediums to use in order to reach …

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