usefulness Archives – The Persona Blog

How suitable are artificially generated facial pictures in data-driven personas?

Persona Writer / November 14, 2020

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications, which are highly […]

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Are personas actually useful?

Joni Salminen / May 23, 2020

I hear this question a lot. It’s kind of an annoying question, like asking: “is analytics useful?”, or “is marketing useful?”. Or, most importantly: “Is customer understanding useful?” Personas are just a tool. It’s their use that creates (or doesn’t create) the value, just like with analytics or marketing.

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Personas’ Value in Use: “Personas + x”

Joni Salminen / May 22, 2020

Hello, with this post, I want to draw your attention to one important thing: personas, without ‘x’, are useless. What does ‘x’ mean? The ‘x’ is the thing or activity you couple personas with. If you just create personas, but don’t use them with a scenario, goal, or mission, they are useless. You have then

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Usefulness of personas (a quick note)

Joni Salminen / April 26, 2020

Here’s a very brief note about the concept of ‘usefulness’ regarding personas. Usefulness of personas is tied to the (a) use case for which the persona is applied, which can be partially inherited from (b) domain (industry: e.g., in e-commerce some different persona information is needed than in journalism) and (c) job role (strategic /

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How can I use a persona for advertising?

Joni Salminen / March 3, 2019

Advertising is often considered to have four main functions: (a) targeting, i.e., selecting whom the marketing messages are sent to, (b) message creation, i.e., copywriting, which referes to creating ads and other marketing communications that are customized for the selected target group(s), (c) channel selection, i.e., deciding which mediums to use in order to reach

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