We often get questions from prospective clients about how to use personas. Like, “okay, after I have these personas, then what? How can I use them?“.
I have two standard responses for this:
- Persona analytics is just like any analytics. If you want to understand your customers, there must be some reason for that. What is that reason?
- What are your marketing/business/design goals? What do you want to improve? After knowing these, we can then tell how we think personas could be useful.
The point is that we are not some magicians that can tell you what to do. Instead, we should figure it out together. It’s called co-creation — you, as the client know more about your organization, your problems and goals than us. We need that information to figure out if personas make sense and if so, how.