seo segmentation

Data-Driven Search Personas for SEO and SEM

Why You Need Data-Driven Search Personas Leveraging search via search engine optimization (SEO) or keyword advertising (SEM) is all about connecting your business with potential customers that have expressed an interest in your product, service, or content via keywords in a search. Therefore, these searches are direct and explicit expressions by real people. As such, …

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Using Data-Driven Personas for Enhanced User Segmentation

User segmentation is the practice of dividing potential or existing users into groups that share similar characteristics. As such, user segments go hand in hand with data-driven personas!  User segmentation is employed as a user understanding technique by nearly every product team. Think of it this way! The ultimate goal of product design or product …

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Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact

As paper-based personas move to interactive persona analytics systems, online companies face large user populations, making segmentation a daunting exercise, along with creating actionable data-driven personas from these large datasets. In this research, we demonstrate an approach that facilitates user segmentation. The approach leverages product dissemination and product impact metrics with normalized Shannon entropy. 

Personas with Segment Analytics (Part 2)

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Note: For a complete overview of Google Analytics persona creation methods, see Persona Creation Using Google Analytics: Summary of Methods To continue with our discussion from Personas with Segment Analytics (Part 1), to perform a persona inspired segmentation using your …

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Personas with Segment Analytics (Part 1)

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Web analytics is the collecting and analysis of data for optimizing an online process. Segmentation. or segment analytics, is an approach of dividing customers into groups based on different characteristics. The resulting segments are composed of consumers who will respond …

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A/B Testing Personas: Using Data-Driven Personas for A/B Testing

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Once we have created a data-driven personas using the persona creation process, we can then test to determine which of these personas give us better results. We can analyze these results and decide which of our personas should be given …

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SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.) In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas. For this, we need to …

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