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Data-Driven Search Personas for SEO and SEM

Why You Need Data-Driven Search Personas

Leveraging search via search engine optimization (SEO) or keyword advertising (SEM) is all about connecting your business with potential customers that have expressed an interest in your product, service, or content via keywords in a search.

Therefore, these searches are direct and explicit expressions by real people. As such, targeted keyword search is a very effective pull marketing strategy.

Data-Driven Search Personas Can Enhance Your SEO Performance
Data-Driven Search Personas Can Enhance Your SEO Performance