This is a joint article with the Persona team and Alina Zahid from Storyteller’s Saga.
User personas are an essential tool to design a target audience and plan your campaign accordingly. It is because they highlight the key features, behaviors, and interests of your target audience. From identifying their financial capacity to their buying patterns – user personas are a very common tool used for setting up a target audience.
However, there is another side to this frequently used method as well. We found a fascinating discussion on Quora about the risks and disadvantages of using personas, where design experts share their experiences using personas. To analyze whether personas are as useful as they are assumed to be, we will highlight some of the points from this Quora thread and discuss them at length.