personas Archives – Page 7 of 10

How to make sure personas are accepted in the organization?

Joni Salminen / May 23, 2020

Here’s my suggestion: (a) Before persona creation, form “persona hypotheses” by interviewing company folks like sales people, marketers, and executives. (b) Capture their tacit knowledge into the persona hypotheses (e.g., “our typical customer is a young woman from Helsinki that loves outdoor experiences”). (c) Do your study. Interview customers and/or analyze quantitative data. Which of […]

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Personas’ Value in Use: “Personas + x”

Joni Salminen / May 22, 2020

Hello, with this post, I want to draw your attention to one important thing: personas, without ‘x’, are useless. What does ‘x’ mean? The ‘x’ is the thing or activity you couple personas with. If you just create personas, but don’t use them with a scenario, goal, or mission, they are useless. You have then

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“How does a founder go about creating buyer personas for a start-up content marketing agency?”

Joni Salminen / May 21, 2020

Quora question: “How does a founder go about creating buyer personas for a start-up content marketing agency?” My answer below.

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APG: A Data-Intensive Persona System

Jim Jansen / May 18, 2020

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. Here is an example of an APG persona. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty

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Risks and Disadvantages of Using Personas

Joni Salminen / May 11, 2020

This is a joint article with the Persona team and Alina Zahid from Storyteller’s Saga. User personas are an essential tool to design a target audience and plan your campaign accordingly. It is because they highlight the key features, behaviors, and interests of your target audience. From identifying their financial capacity to their buying patterns

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How to Create a Buyer Persona with the HubSpot Persona Tool

Joni Salminen / May 8, 2020

This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. What Are Buyer Personas? Buyer personas, also known as marketing personas, can be defined as a general profile of your typical (or ideal) consumer. Buyer personas are based

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User Personas and Facebook Ad Campaigns

Joni Salminen / May 7, 2020

This is a joint article with our team and Alina Zahid from Storyteller’s Saga. Customer satisfaction is at the heart of every business. However, with the constant change in trends and with the steadfast competition, it can become strenuous to devise a strategy that does that for you. Of course, you can delve into reports

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