We are almost finished with our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. Sending out some acknowledgements early
Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication Read More »
As paper-based personas move to interactive persona analytics systems, online companies face large user populations, making segmentation a daunting exercise, along with creating actionable data-driven personas from these large datasets. In this research, we demonstrate an approach that facilitates user segmentation. The approach leverages product dissemination and product impact metrics with normalized Shannon entropy.
For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the system designer, Sam.
Update – Data-Driven Personas Book for Sam, the system designer Read More »
For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the marketing researcher, Ting.
Update Data-Driven Personas Book for Ting, the researcher Read More »
In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications, which are highly
How suitable are artificially generated facial pictures in data-driven personas? Read More »
For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the computer science educator, Kristi.
Update – Data-Driven Personas book for Kristi, the professor Read More »
The data-driven persona approach is a communicative design technique for understanding users.
