In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and advertising. Check ’em out! Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How […]
Data-Driven Personas and Advertising Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here are three of the APG team’s research journal articles (published late 2020 and early 2021) on persona research. Check ’em out! Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G.,
Persona Analytics Research Journal Articles from the APG Team Read More »
Data-Driven Personas are algorithmically created from user behavioral and demographic data. These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.
Data-driven personas are algorithmically created from user behavioral and demographic data. They can be a valuable tool in an organization for communication across divisions to get a consistent user understanding. However, we hear from many clients that deploying personas within an organization can be challenging. So, how do you deploy data-driven personas in an organization to
3 Step Process for Deploying Data-Driven Personas in Your Organization Read More »
Nice write up about persona analytics, as created by APG, in MIT Technology Review! How personas and data work together With increasing analytics data, personas can now be generated using big data and algorithmic approaches. This integration of personas and analytics offers impactful opportunities to shift personas from flat files of data presentation to interactive
MIT Tech Review Article About APG: Making better decisions with big data personas Read More »
The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer
Use Cases for Interactive Persona Analytics Systems Read More »
Check out the slideshare presentation of the book, Data-Driven Personas!
Check out the slideshare presentation of the book, Data-Driven Personas! Read More »
