myths

What’s Wrong with Personas? A Rebuttal to a Fair Question!

Joni Salminen / May 25, 2021

Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a […]

What’s Wrong with Personas? A Rebuttal to a Fair Question! Read More »

Nine Things People Get Wrong About Personas

Joni Salminen / May 10, 2021

Without further ado, here are nine things that people often get wrong about personas (based on our experience): Personas are not based on real data. WRONG! This misconception stems from the era when personas were predominantly created based on interviews. The thing is, interviews are also real data. But, nonetheless, the argument was that since

Nine Things People Get Wrong About Personas Read More »