how to implement search engine

Data-Driven Search Personas for SEO and SEM

Why You Need Data-Driven Search Personas Leveraging search via search engine optimization (SEO) or keyword advertising (SEM) is all about connecting your business with potential customers that have expressed an interest in your product, service, or content via keywords in a search. Therefore, these searches are direct and explicit expressions by real people. As such, […]

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SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.) In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas. For this, we need to

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SEO Personas: Persona-driven search engine optimization (SEO), Part 1

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: Persona-driven search engine optimization (SEO), Part 1 by Jaad Mohammed. Read Part 2. Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by raising the visibility of a website

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