APG personas

A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles

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Following the proliferation of personified big data and data science algorithms, data-driven user personas (DDPs) are becoming more common in persona design. However, the DDP templates are seemingly diverse and fragmented, prompting a need for a synthesis of the information included in these personas. In this research, led by Joni Salminen, analyzing 31 templates for […]

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Comparing and Contrasting 12 Persona Templates

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The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas provide a vivid way for businesses to understand their customer segments, including customer needs. Personas afford this by representing information, such as demographics, interests and pain points etc., of the customer based on, hopefully, real market research data. Personas

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