How to make sure personas are accepted in the organization?

Here’s my suggestion: (a) Before persona creation, form “persona hypotheses” by interviewing company folks like sales people, marketers, and executives. (b) Capture their tacit knowledge into the persona hypotheses (e.g., “our typical customer is a young woman from Helsinki that loves outdoor experiences”). (c) Do your study. Interview customers and/or analyze quantitative data. Which of […]

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