Slidedeck on Persona Analytics: pathway to persona science from QUANT UX Conference 2022
https://drive.google.com/file/d/1euyQPqUdVd0B8r249SApNOyN6hzESf2n/view
Salminen, J., Jung, S.G., and Jansen, B. J. (2022) Persona Analytics: a pathway to persona science. In CN Chapman, KZ Xu, M Callegaro, F Gao, and M Cipollone, eds. (2022). Proceedings of the 2022 Quantitative User Experience Conference (Quant UX Con). June 2022, Sunnyvale, CA.