Personas are often used in user system design, but personas are not as widely used with email marketing campaigns, which is a mistake. They are an extremely valuable tool for the email team. Organizations are missing out on potentially increased marketing performance by not employing email marketing personas.
Email marketing personas are personas created from email marketing analytics data. Email marketing personas help with continually creating, curating, customizing, and communicating email campaigns that convert customers.
Email marketing personas are a fantastic method for characterizing your primary, secondary, and even worst email marketing campaign customers. Email marketing personas can increase click-through rates, conversion rates, and engagement rates. In other words, email marketing personas aid in launching an email marketing campaign that drives traffic and growth! They inform every aspect of your email marketing strategy, including email message design, copywriting, content choices. Email marketing personas help with customer segmentation and track campaign metrics for evaluation. In sum, email marketing personas are an extremely valuable tool for any organization engaged in email marketing! Use them!
Better personas! Better campaigns! Better results!
Automated persona systems, like APG, leveraging persona analytics and persona science approaches of machine learning and AI, can rapidly generate email marketing personas that accurately reflect your customers.
Automated persona systems can efficiently and effectively generate email marketing personas that help an organization:
- Add value to customers and reinforce your company’s brand with relevant add-ons, cross-sell, upsell, which raising customer lifetime value
- Analyze the data of current customers and identify trends
- Design attentive email content reinforcing your company’s unique value prop, keeps your brand and products top-of-mind when your potential customers are ready to buy
- Determine why and how customers use your products
- Determine why customers are buying your products
- Focus on content-centric campaigns that add value for customers, leading to increase trust and better brand awareness
- Identify common customer concerns and pain points
- Identify what brings customers to your business
- Incentivize customers to send new business your way by growing your referral efforts
- Segment demographics and behaviors to identify all customer segments
- Understand customer demographics and the target market with customer behaviors
Regardless of your organization, brand, or product, email marketing personas can help with increased KPIs and achieving business goals! Email marketing personas are one of the most effective ways to use your customer data from your email marketing campaigns for valuable insight into your customers, providing a more explicit strategy for your next email marketing effort.
Better personas! Better campaigns! Better results!