“How does a founder go about creating buyer personas for a start-up content marketing agency?”
Quora question: “How does a founder go about creating buyer personas for a start-up content marketing agency?” My answer below.
Risks and Disadvantages of Using Personas
This is a joint article with the Persona team and Alina Zahid from Storyteller’s Saga. User personas are an essential tool to design a target audience and plan your campaign accordingly. It is because they highlight the key features, behaviors, and interests of your target audience. From identifying their financial capacity to their buying patterns
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How to Create a Buyer Persona with the HubSpot Persona Tool
This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. What Are Buyer Personas? Buyer personas, also known as marketing personas, can be defined as a general profile of your typical (or ideal) consumer. Buyer personas are based
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User Personas and Facebook Ad Campaigns
This is a joint article with our team and Alina Zahid from Storyteller’s Saga. Customer satisfaction is at the heart of every business. However, with the constant change in trends and with the steadfast competition, it can become strenuous to devise a strategy that does that for you. Of course, you can delve into reports
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Should UX designers use personas?
The question in the title was asked in Quora. Mike Donahue wrote a nice answer, most of which I agree with: “Building on what Jakob Persson has said, it’s not even just a matter the right reason to use personas. You also need to know if the persona you use is worth using. Is it built using
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Survey Questions for Persona Perception Scale
Hi all persona fans out there! This post includes the interview questions for Persona Perception Scale (PPS). PPS is a “measurement instrument” (a fancy word for a survey or questionnaire) with 28 items (again, a fancy word for statements or questions) measuring 8 user perceptions (“constructs”) of personas. In short, the answers to the survey
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Usefulness of personas (a quick note)
Here’s a very brief note about the concept of ‘usefulness’ regarding personas. Usefulness of personas is tied to the (a) use case for which the persona is applied, which can be partially inherited from (b) domain (industry: e.g., in e-commerce some different persona information is needed than in journalism) and (c) job role (strategic /
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