In one of our Monday meetings, our engineer Soon demoed OpenAI’s GPT-3 text generator. He used the example of generating questions about personas using the language model. All of us present at the meeting were quite impressed with the fluency and relevance of the results. In that same meeting, I suggested that we rotate blog […]
First AI-generated blog post in persona blog Read More »
An important observation: the value of personas in Web analytics is likely to increase with the current changes in digital privacy. This is because the platforms need to move into more non-personified systems and methods. Personas are exactly about this: making individual customer data aggregated. In fact, Google planned a system (that they already sort
Personas in the Era of Privacy-Protected User Analytics Read More »
“Any dataset can be a persona.” It’s quite a fascinating idea that any dataset about users or customers could be transformed into a set of personas. Of course, this means that persona creators need to possess a wide range of analytical skills because datasets in the wild contain different fields/variables/degree of structure. So, persona creation
Any dataset can be a persona Read More »
TL;DR: A big challenge for data-driven personas is that their users rarely participate in their creation. This evokes the question of how to develop techniques that enable participatory design of data-driven personas. There is a line of thought within persona research that argues something like this: personas are less useful than their creation process. The
Why Personas Could Be Less Useful than the Process of Creating Them Read More »
Wan to share an observation about first- and second-order utility of personas. What do these terms mean? first-order utility: personas help the designer to understand people (i.e., they help the designer do their job better) second-order utility: the benefit to the users via the use of personas (e.g., new features, better usability) These two can
First- and second-order utility of personas Read More »
Posting on behalf of our team! If you know researchers interested in solving REAL WORLD problems in customer segmentation, personas, HCI, NLP, or other domains of computer science, please forward / tag them! #hiring #recruitment #personas #HCI #segmentation #computerscience =================== Research Scientist Position at Qatar Computing Research Institute working with a dynamic research team https://quecst.qcri.org/team
HIRING! – Research Scientist Position at Qatar Computing Research Institute Read More »
When are personas not needed? Perhaps in many cases, but one example is Netflix. See this picture: In situation like this, when recommendations or personalizations can be made automatically at scale, there seems to be no need for an additional aggregation layer such as personas. Personas are only needed if we start asking collective, not
When Personas Are Not Needed Read More »
