In this research, we collect monthly content consumption and demographic data from YouTube over two years for a large media publisher. We use automation to generate 15 personas each month. Then, we examine the consistency of the generated personas over time. We find that there are 35 unique personas in total for the entire period. […]
Do your think your personas are stable? They probable aren’t! Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. Always good to get a fresh perspective! ——– Reflection of Personas from a Beginner by Jaad Mohammed Before starting my internship at QCRI with the APG team, I had no idea about the concept of personas. At my introductory meeting, I
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Introduction For one of our persona research projects we investigate whether additional photos beyond a single headshot makes a persona profile more informative without confusing the end user. Methods We conduct an eye-tracking experiment and qualitative interviews with digital content creators after varying the persona in photos via a single headshot, a headshot, and photo
Confusion and Information Triggered by Photos in Persona Profiles Read More »
In this research, we examine uses in automatically generating personas from online data using qualitative methods. The increased access to data and computational techniques enable innovations in the space of automated customer analytics, for example, automatic persona generation. Automatic persona generation is the process of creating data-driven representations from user or customer statistics. Even though
Personas and Scenarios as a Methodology for Information Sciences is an interesting research article that describes the use of personas, along with scenarios, as a methodology common in many domains. The article than makes the case for the use of personas in information science research, which is interesting. The article presents a quick review of
Research on Personas: Personas and Scenarios as a Methodology for Information Sciences Read More »
In this perspective manuscript, my co-authors and I propose an approach of employing personas as an alternative form of making large volumes of online user analytics information useful to end users of the user and customer analytics, with results applicable in software development, business sectors, communication industry, and other domains where understanding online user behavior
In this research, we propose a novel approach for isolating customer segments using online customer data for products that are distributed via online social media platforms. We use non-negative matrix factorization to first identify behavioral customer segments and then to identify demographic customer segments. We employ a methodology for linking the two segments to present
