Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.

Combining Empathy with Rationality for Better Insights to Analytics

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Persona is a common human-computer interaction technique for increasing stakeholders’ understanding of audiences, customers, or users. Applied in many domains, such as e-commerce, health, marketing, software development, and system design, personas have remained relatively unchanged for several decades. However, with the increasing popularity of digital user data and data science algorithms, there are new opportunities […]

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CHI 2020 Best Papers & Honourable Mention for Persona Research

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Congrats to the APG Team for a CHI 2020 Best Paper & Honourable Mention research paper award! The SIGCHI “Best of CHI” awards honour exceptional submissions to SIGCHI sponsored conferences. 125 papers received Honourable Mention (top 5% of submissions) of more than 3,000 submissions. The research article from the APG team is: Salminen, J., Jung,

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Giving Faces to Data by Creating Data-Driven Personas

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Creating personas from large amounts of online data is useful but difficult with manual methods. To address this difficulty, we present Automatic Persona Generation (APG), which is an implementation of a methodology for quantitatively generating data-driven personas from online social media data. APG is functional, and it is deployed with several organizations in multiple industry

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Do numbers in personas help?

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Should you include numbers in your persona profiles? Good question! In an experiment, we present 38 marketing and data analysts professionals with two online AI-driven persona interfaces. One with information using numbers. The other with information using text. We employ eye-tracking, think-aloud, and a post-engagement survey for data collection. We do both quantitative and qualitative

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Can Your Personas be Biased?

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In research led by Joni Salminen, we investigate the existence of demographic bias in automatically generated personas by producing personas from YouTube Analytics data. Despite the intended objectivity of the methodology, we find elements of bias in the data-driven personas. The bias is highest when doing an exact match comparison, and the bias decreases when

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