Persona Analytics Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.

Here some of the APG team’s research articles about data-driven personas and persona analytics. Check ’em out!

Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management. 4(1), 1-17. https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml

Salminen, J., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2018) Are personas done? Evaluating their usefulness in the age of digital analytics. Persona Studies. 4, 2, 47-65.

Jansen, B. J., Jung, S.G., and Salminen, J. (2020) From Flat File to Interface: Conceptual Synthesis of Personas and Analytics for Enhanced User Understanding. 83rd Annual Meeting of the Association for Information Science and Technology. Pittsburgh, PA, USA, 23-28 October. 1-11.

Salminen, J., Jung, S.G., Chowdhury. S., Ramirez-Robillos, D., and Jansen, B. J.  (2020) Things Change: Comparing Results Using Historical Data and User Testing for Evaluating a Recommendation Task. ACM CHI Conference on Human Factors in Computing Systems (CHI’20) (Extended Abstract), Honolulu, HI, USA. 25–30 April, 1–7.

Jansen, B. J., Jung, S.G., and Salminen, J. (2019) Capturing the Change in Topical Interests of Personas Over Time. Association for Information Science and Technology Annual Meeting 2019 (ASIST2019). Melbourne, Australia. 19-23 Oct.

Jung, S.G., Salminen, J., and Jansen, B. J. (2019) Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW2714.

Jansen, B. J., Jung, S.G., and Salminen, J. (2019) Creating Manageable Persona Sets from Large User Populations. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW2713.

Jung, S.G., Salminen, J., An, J., Kwak, H., and Jansen, B. J.  (2018) Automatically Conceptualizing Social Media Analytics Data via Personas (Demo Paper), International AAAI Conference on Web and Social Media (ICWSM 2018), Stanford, CA, USA, 25-28 June. 715-716.

Jansen, B. J., An, J., Kwak, H., Salminen, J.O., and Jung, S.G. (2017) Viewed by Too Many or Viewed Too Little: Using Information Dissemination for Audience Segmentation. Association for Information Science and Technology Annual Meeting 2017 (ASIST2017). Washington, DC. p. 189-196. 27 Oct. – 1 Nov.

For the complete persona research articles from the APG Team, please visit our Persona Research from The APG Team page.

Thanks!