Along with developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.
Here are four of the APG team’s research conference articles (published early 2021) on persona research. Check ’em out!
Jung, S.G., Salminen, J., and Jansen, B. J. (2021) All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p. 4034-4042
Jansen, B. J., Jung, S.G., Salminen, J., Nielsen, L., and Guan, K.W. (2021) Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p. 4971-4980.
Guan, K.W., Salminen, J., Nielsen, L., Jung, S.G., and Jansen, B. J. (2021) Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p, 4446-4455.
Jung, S.G., Salminen, J., and Jansen, B. J. (2021) Automatically Mapping Ad Targeting Criteria between Online Ad Platforms. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p. 940-948
For the complete lost of persona research articles from the APG Team, please visit our Persona Research from The APG Team page.
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