In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.
Here are three of the APG team’s research journal articles (published late 2020 and early 2021) on persona research. Check ’em out!
Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising, International Journal of Human–Computer Interaction, 37:2, 141-155, DOI: 10.1080/10447318.2020.1809246
Jansen, B. J., Salminen, J. O., & Jung, S. (2020). Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact. Data and Information Management. doi: https://doi.org/10.2478/dim-2020-0048
Salminen, J., Jung, S.G., Kamel, A. M., Santos, J. M., Kwak, H., An, J., and Jansen, B. J. (2020) Using Artificially Generated Pictures in Customer-facing Systems: An Evaluation Study with Data-Driven Personas. Behaviour & Information Technology. DOI:10.1080/0144929X.2020.1838610
For the complete persona research articles from the APG Team, please visit our Persona Research from The APG Team page.
Thanks!