Persona creation and application deals with creating personas based on data (i.e., data-driven personas) and then applying them in organizational use cases, e.g., marketing a business. The process typically involves four main steps: 1. data collection — we collect the data about users or customers 2. persona creation — we created personas from this data […]
How can Gen AI help in persona creation and application? Read More »
Disclaimer: Open AI’s GPT3 (davinci-003) was used for generating parts of this blog post. Text was generated, then edited and verified for factual mistakes by a human experienced in the domain in question. In this post, we address three pertinent questions in AI personas, also known as AI-generated personas. We define them and discuss their
What Is an AI-generated Persona? Read More »
Personas are fictitious people representing real customer groups, i.e., different types (e.g., most valuable, most loyal, most responsive – or the least valuable, etc.). Most typically, personas are presented to decision makers as persona profiles, i.e., narrative representations of different kinds of users belonging to a particular demographic, behavior, and/or attitude involved in using a
Introduction to Using Personas for Online Advertising Read More »
This post will explore some central ideas on bridging the divide between personas and intelligent systems in the context of online advertising. The current state-of-the-art persona systems are interactive, but they are not intelligent. Hence, the goal is to move from interactive persona systems to intelligent persona systems — “intelligent” includes interactive by definition but
Merging Intelligent Systems and Personas for Online Advertising Read More »
For our forthcoming book, “Understanding Audiences, Customers, and Users via Analytics”, we used three personas to focus the book’s content: one designer, one professor, and one industry researcher. Mary is a senior user experience designer who wants her organization to use analytics for several major projects. She is familiar with some analytics elements but not
I am so excited to share the announcement of our forthcoming book with you! This book presents the foundations of using analytics from the laboratory, social media platforms, and the Web. Topics covered include analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. Separate chapters explain Web Analytics,
Data-driven personas are considered a novel contribution to the field of human-computer. A data-driven persona represents a group of technology users as a fictional person. Different types of users’ data can be retrieved from social media platforms (e.g., Facebook, YouTube), digital analytics services (e.g., Adobe Analytics, Google Analytics), or CRM data. Then, state-of-the-art data-driven persona
Data-driven Personas: Advantages, Challenges, and Strategies to Address Challenges Read More »
