February 2022

Personas in the Era of Privacy-Protected User Analytics

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An important observation: the value of personas in Web analytics is likely to increase with the current changes in digital privacy. This is because the platforms need to move into more non-personified systems and methods. Personas are exactly about this: making individual customer data aggregated. In fact, Google planned a system (that they already sort […]

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Do players communicate differently depending on the champion played? Exploring the Proteus effect in League of Legends

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Interested in online gaming research? You might find this article of interest. In a different take on ‘personas’, we investigate how the Proteus effect, which is players changing their way of communication based on characters with which they play, is associated with players’ champion usage in the popular online game League of Legends, where champions

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