Congrats to the APG Team for a CHI 2020 Best Paper & Honourable Mention research paper award! The SIGCHI “Best of CHI” awards honour exceptional submissions to SIGCHI sponsored conferences. 125 papers received Honourable Mention (top 5% of submissions) of more than 3,000 submissions. The research article from the APG team is: Salminen, J., Jung, […]
CHI 2020 Best Papers & Honourable Mention for Persona Research Read More »
Creating personas from large amounts of online data is useful but difficult with manual methods. To address this difficulty, we present Automatic Persona Generation (APG), which is an implementation of a methodology for quantitatively generating data-driven personas from online social media data. APG is functional, and it is deployed with several organizations in multiple industry
Giving Faces to Data by Creating Data-Driven Personas Read More »
Should you include numbers in your persona profiles? Good question! In an experiment, we present 38 marketing and data analysts professionals with two online AI-driven persona interfaces. One with information using numbers. The other with information using text. We employ eye-tracking, think-aloud, and a post-engagement survey for data collection. We do both quantitative and qualitative
Do numbers in personas help? Read More »
In research led by Joni Salminen, we investigate the existence of demographic bias in automatically generated personas by producing personas from YouTube Analytics data. Despite the intended objectivity of the methodology, we find elements of bias in the data-driven personas. The bias is highest when doing an exact match comparison, and the bias decreases when
Can Your Personas be Biased? Read More »
In this research, colleagues and I address a relatively new issue in the field of personas, too much data resulting in too many personas. Creating personas from actual online user information is an advantage of the data-driven persona approach. However, modern online systems often provide big data from millions of users. These user display vastly
Got too many personas? This approach can help! Read More »
In this research, we collect monthly content consumption and demographic data from YouTube over two years for a large media publisher. We use automation to generate 15 personas each month. Then, we examine the consistency of the generated personas over time. We find that there are 35 unique personas in total for the entire period.
Do your think your personas are stable? They probable aren’t! Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. Always good to get a fresh perspective! ——– Reflection of Personas from a Beginner by Jaad Mohammed Before starting my internship at QCRI with the APG team, I had no idea about the concept of personas. At my introductory meeting, I
Reflection of Personas from a Beginner Read More »
