The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– If you have ever wondered how photos or headshots are assigned to a persona profile by the AGP system? Well, you’ve come to the right place. First, you need to understand where exactly APG collects data and how it processes […]
How APG Assigns Pictures to Create Data-Driven Personas Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas are an effective way to target a specific customer base, since we have a better understanding of who that customer base is and what those customers want, need, or desire. In other words, personas provide a means to empathize
Personas and Empathy Mapping for Understanding Customers and Users Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.) In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas. For this, we need to
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: Persona-driven search engine optimization (SEO), Part 1 by Jaad Mohammed. Read Part 2. Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by raising the visibility of a website
SEO Personas: Persona-driven search engine optimization (SEO), Part 1 Read More »
Data-driven personas have the advantages of both personas and analytics! See this open access article for the full story – Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other.
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Persona is a common human-computer interaction technique for increasing stakeholders’ understanding of audiences, customers, or users. Applied in many domains, such as e-commerce, health, marketing, software development, and system design, personas have remained relatively unchanged for several decades. However, with the increasing popularity of digital user data and data science algorithms, there are new opportunities
Combining Empathy with Rationality for Better Insights to Analytics Read More »
Enabled by digital user data and algorithms, persona user interfaces (UI) are moving to digital formats. However, algorithms and user data, if left unexplained to end-users, might leave data-driven personas (DDPs) difficult to understand and trust. This is because the data and the way it is processed are complex and not self-evident, requiring explanations of
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